Problems at Perrier free essay sample

Identify the key elements of the resistance to change described in this situation. The key elements of the resistance to change described in the Perrier case are: Lack of communication and the companies inability to inform the employees of what changes affected production at Perrier, the company made excessive changes, the company introduces a series of changes and the people felt the changes were unnecessary, and they were unsure if they would still have the required skills to continue to work for the company. Perrier has made quite a fair amount of changes in a short period of time and they will need to be aware that some people may not agree to the change and might not work to their full potential. Most of Perriers employees did not think the changes were necessary for the organization to grow. There were some employees who thought Perriers conducted unnecessary changes to impact their normal workload. We will write a custom essay sample on Problems at Perrier or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The latter change was considered as the lack of conviction that change is needed. There was also the Perceived Negative Effect on Interest -this resistance to change will be affected by peoples perceptions of the likely effect of the change on their amp;quot;interests, a term that can cover a wide range of factors including their authority, status, rewards(including salary), opportunity to apply expertise, membership of friendship networks, autonomy, and security. The employees at Perrier were concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering effects for the success of the business. 2. Construct a change management strategy for dealing with this situation. In so doing, identify what approach (es) to managing resistance you recommend and provide a clear justification for your choice. An article by Kotter and Schlesinger provides the classic description on managing the resistance to change(Palmer, 2009). They proposed six methods for managing change resistance for change: education and communication, participation and involvement, facilitation and support, negotiation and agreement, manipulation and cooptation and explicit and implicit coercion. The four of which that could be considered in this case are: education and ommunication, participation and involvement, negotiation and agreement, and explicit and implicit coercion. A) Education and Communication. There seems to be a lack of information or inaccurate information. Instead of discussing directly with the employees that the sales were down, the managers used a form of manipulation by placing the competitions bo ttled water in the factory cafeteria. Instead of motivating the employees to increase their production they made the situation worse. This could have been avoided if they would have communicated with their employees. One of the best ways to overcome resistance to change is to educate people about the change effort beforehand. Communication and education prior to change helps employees see the logic in the change effort. This reduces unfounded and erroneous rumors concerning the effects of change in the organization. B) Participation and Involvement. This strategy is used when resistance is a reaction to a sense of exclusion from the process. It is most effective when the people who initiates change do not have all the information they need to create a change and when others have considerable power to resist. Perrier should have used their employees to identify the problems at the plant and then listen to their solutions for change. This way the employees would not have felt alienated; it encourages open communication. Another problem consist of the disagreement between the Union and Nestle and their need to work together to solve the problem. When employees are involved in the change effort they are more likely to accept change rather than resist it. This approach is likely to lower resistance and those who merely agree to change. C )Negotiation and Agreement. This strategy is where someone or some group may lose out in a change and where that individual or group has considerable power to resist. When Perriers management put bottles of Badoit Rouge in the factory cafeteria in June, the union knew they were sending them a message. This had been done to emphasize the point to Perrier employees that they were involved in a head-to-head battle for that niche in the market. The union felt that it was a provocation. Using the Negotiation and Agreement strategy would be effective in dealing with the Union. This can be done by allowing change resistors to refuse the approved elements of change that are threatening, or change resistors can be offered incentives to leave the company(for example, early retirement). This approach is appropriate where those resisting change are in a position of power, like the CGT(the union). D) Explicit and Implicit Coercion. This is a last resort strategy used when the change recipients have little capacity to effectively resist; where survival of the organization is at risk if change does not occur quickly and where speed is essential and to be used only as last resort. Managers can, without reserve, force employees into accepting change by making clear that resisting changing can lead to losing jobs, firing, transferring or not promoting employees. Working together with CGT, Nestles can negotiate a projected percentage of increased production or they (Nestles)can continue with their plan to cut 15% of Perriers workforce.

Underbelly vs Chopper Connected Text Essay Example

Underbelly vs Chopper Connected Text Essay Example Underbelly vs Chopper Connected Text Paper Underbelly vs Chopper Connected Text Paper The two types of texts I am comparing are two different types of the underworld in Melbourne Australia. They explain the depth of crimes they committed and the gangs they were in. The novel I am using is Chopper Reads novel. In this he talked about his upbringing and joining the underworld as early as 15. The Movie I am comparing the novel to is Underbelly, written by Peter Gawler and directed by Tony Tilse. Under belly is about to rival gangs competing for complete control for the underworld. In both the texts all the characters were free to make any decisions they wanted, but most of them would affect they lives greatly. In the novel Chopper read explains that almost when he was born his parents thought he was mentally insane. At the age of 7 he was taken to a mental hospital for treatments. But none worked. He got involved with the Melbourne underworld at the age of 15. The Melbourne gangland wars start the night the gangster Alphonse Gangitano, The Black Prince of Lygon Street, and one of the legendary Carlton Crew gang, murders a low-life crim named Greg Workman at a St Kilda party for the sheer hell of it. The charming gangster Alphonse gets away with the murder by convincing two witnesses not to testify but the killing sets the tone for the mayhem that will follow, and sets Alphonse himself on a path to self-destruction. When Mark Copper Read did a crime it did not care if he got caught. He would just be happy that he accomplished what he wanted to do. He once saw a girl getting doing dirty deeds for a drug dealer for some cocaine. Chopper told her to go home and never come back to the city and everything will be alright. The next week he got 5 years for giving the drug dealers feet third degree burns. This is the opposite for the people in Underbelly. They only committed a crime if they were sure that they wont get caught. A lot of the time they just got hit men just to do there dirty work. I liked the concept of the Melbourne underworld from Mark Chopper Read then from underbelly because Mark Chopper Reads novel was pure facts unlike underbelly which was nothing like the underbelly novels. The TV series was just made to entertain. Even though both texts talk about the Melbourne underground, Underbelly is like the kids version of the Melbourne underworld. While they were setting up hit mans to kill there enemy Chopper was some bars cellar burning some drug dealers feet. Over all I think the Chopper Novel takes the prize of best text for the sole fact that he is talking from experience while underbelly is being directed for a big audience. Chopper just wrote the novels to past boredom in jail I couldn’t even spell and now I am international bestseller. Even though the underbelly TV series entertains me greatly, I know that half of it is lies just to get money†¦

Health care marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Health care marketing - Essay Example He explained the role of public relations departments in hospitals to me in a very comprehensive and enlightening manner and yet managed to keep the discussion from going off the deep end. An example of this was his meticulous response to one question about the primary difference between marketing and PR. He responded by saying that though there exist clear differences between marketing and PR, still the line running between them is getting more and more blurred with time due to multiple factors. No matter how much confusing it gets to identify the line between the two domains, the differences continue to matter. It is important for a public administrator to acknowledge the ABCs of his/her job and what is required of him/her at work. It is essential to recognize the difference between communicating with investors or public and promoting the business. Often times when public administrators working at some healthcare facility are asked if they spend their time communicating with the pu blic or advertising/marketing their healthcare setup, they answer that they are doing both which is where the line between PR and marketing gets blurred. Charles further illuminated me by identifying how the difference between PR and marketing matters more in large corporations or big hospitals than in small healthcare clinics. There is an entire department of people working at the hospitals to keep a check on release of earnings and communicating with the public which is why identifying the difference between PR and healthcare marketing matters more in big hospitals. Many times during his working at the local hospital, Charles mentioned how despite obvious differences marketing and PR at times became a function of each other and fueled each other. Based on his work experience, he told that at times, it gets practically difficult to separate one from another. Both marketing and PR are important areas as people working in both departments actually handle myriad activities to achieve same objectives and though the focus, strategies, and planning in both departments might differ, each is increasingly essential for the wellbeing of a hospital. Both PR and marketing require a different set of skills and focus on elements which stand in contrast to each other. â€Å"There are major differences between marketing and public relations that arise mainly from the view that the developments in relationship marketing and public relations are intruding in each other’s domain† (Stroh, 2007). Still for sustaining the growth and reputation of a big healthcare setup and because the awareness regarding the line of difference between PR and marketing is quite nebulous, it is critically important for the PR department to work in collaboration and concert with the marketing side. Separating these two departments from each other often becomes an issue when working in big hospitals but the need of the time is that both PR and marketing people know what is happening on t he other side because not working in collaboration means weaker results due to unmet objectives. When I asked Charles about his opinion on how the set of skills and strategies for PR and marketing differ from each other, he began to discuss the differences by first claiming that both PR and marketing are management functions and both have the same primary goal to promote the business. They differ in